Weston Anson is Chairman of CONSOR®, an intellectual asset consulting firm specializing in trademark, patent and copyright monetization, valuations, and expert testimony. The firm is headquartered in La Jolla, California, and has offices in New York and London. He served for ten years as an officer and board member of the Licensing Industry Merchandisers' Association and is a lifetime member of the Board of Advisors. He served 15 years as an active member of the International Licensing Executives Society board of delegates.
A seasoned consumer goods marketer, after receiving his MBA (honors) from Harvard University, he served a stint with the management consulting firm of Booz-Allen & Hamilton. Subsequently, he was the youngest Vice-President and corporate officer at Playboy Enterprises, Inc., where he launched many of their licensing programs. Mr. Anson was also Senior Vice President of Hang Ten International, which grew to nearly 100 licensees in 30 countries under his direction. For the last 25 years, Mr. Anson has also led the way in developing and establishing accepted methods to value brands, technologies and other IP. He is an expert in building and licensing brands, as well as developing and managing licensing programs for all IP.
Not only is he a branding and licensing expert, Mr. Anson is also an acknowledged pioneer in developing the methodologies that enable accurate valuation of IP on a worldwide basis. His multiple books on the subject have been published in the U.S. as well as in Europe and China. He was chairman of the Global Valuation Standards Committee for the LESI, which established IP Valuation standards in cross border IP transactions. These standards were adopted in 2011 at the Global Technology Forum, which included Wor